How We Score AI Visibility

Data Size

As of February 21, 2026, ghostedby.ai tracks 1,849+ entities with 1,338+ battles across ChatGPT, Claude, Gemini, and Perplexity.

Methodology

ghostedby.ai sends standardized comparison prompts to ChatGPT, Claude, Gemini, and Perplexity. Each model is asked to rate and compare two entities (brands, products, people, or concepts). We parse the responses to extract numeric scores (0-10 per platform) and reasoning.

Ghost Score Calculation

Each AI platform returns a score from 0-10. We sum the four platform scores and scale to 0-100. For example, scores of 8, 7, 9, 7 yield a 78/100 Ghost Score. Scores are generated in real-time when you run a battle.

AI Models Queried

• OpenAI ChatGPT
• Anthropic Claude
• Google Gemini
• Perplexity

Limitations

AI responses can vary by time of day and model updates. Our scores reflect a snapshot at query time. We do not guarantee reproducibility across sessions. ghostedby.ai is for visibility insights, not scientific measurement.

GEO & AI Search Visibility

When users ask AI chatbots for recommendations, the brands that get mentioned win. Generative engine optimization (GEO) and answer engine optimization (AEO) matter because visibility in ChatGPT, Perplexity, and AI search results drives discovery. ghostedby.ai is a free GEO tool that shows you where you stand across four platforms—and who's winning the AI visibility war.

Key Terms

For definitions of AI Visibility, Ghost Score, GEO, AEO, and related terms, see our AI Visibility Glossary.

Built by Loamly

ghostedby.ai is the free public layer of Loamly, an AI visibility optimization platform. Loamly helps businesses track, monitor, and improve how AI models perceive and recommend their brands.

Score Ranges

• 80-100: AI OBSESSED — AI actively recommends this entity
• 60-79: HANGING ON — AI knows about it but doesn't always recommend it
• 40-59: FADING — AI has limited knowledge, inconsistent mentions
• 20-39: GETTING GHOSTED — AI rarely mentions or recommends this entity
• 0-19: FULLY GHOSTED — AI doesn't know this entity exists

How ghostedby.ai Compares

FAQ

What is ghostedby.ai?

ghostedby.ai is the world's first AI opinion database and free AI visibility checker. Enter any two brands, products, people, or concepts—we query ChatGPT, Claude, Gemini, and Perplexity in real-time and show exactly how each AI model perceives, ranks, and recommends them. Every comparison gets a Ghost Score from 0-100.

How does ghostedby.ai score AI visibility?

We ask each model to rate and compare the two entities. ChatGPT, Claude, Gemini, and Perplexity each return a score from 0-10; we aggregate into a composite Ghost Score from 0-100. Higher score = AI actively recommends you.

Which AI platforms does ghostedby.ai check?

OpenAI ChatGPT, Anthropic Claude, Google Gemini, and Perplexity. All four, queried in real-time—so you see current AI opinions, not cached or historical data.

Is ghostedby.ai free to use?

Yes. 100% free, no signup. Run unlimited comparisons, browse the leaderboard, explore thousands of entity scores.

What does it mean to be "ghosted" by AI?

When AI doesn't mention, recommend, or acknowledge your brand when users ask relevant questions—you're getting ghosted by AI. A Ghost Score below 40 means significant AI invisibility.

How is the Ghost Score calculated?

Each platform returns 0-10. We sum the four and scale to 0-100. Simple.

What is GEO (Generative Engine Optimization)?

GEO is optimizing content so AI models cite and recommend your brand in generated answers. Structured data, clear definitions, and authority signals help AI extract and cite your content. See our AI Visibility Glossary for full definitions.

How does ghostedby.ai compare to other AI visibility tools?

ghostedby.ai is the only free tool with 1v1 head-to-head battles: pit any two entities and see who AI prefers. We also have a public leaderboard, 10K+ entity database, and no signup required—unlike Semrush, HubSpot AEO, or Mangools. See the comparison table above.

Can I check any brand, product, or concept?

Yes. Domains (nike.com), products (Notion, Slack), people (Messi, Ronaldo), or concepts (Pizza vs Sushi). Enter any two comparable entities and run a battle.

How often are AI visibility scores updated?

Real-time when you run a comparison. Historical battles are cached; re-running fetches fresh AI responses.

Does ghostedby.ai work for personal brands?

Yes. Personal brands, influencers, athletes, public figures—same scoring methodology applies.

How can I improve my AI visibility?

Focus on GEO best practices: structured content AI can cite, domain authority, presence on review platforms (G2, Trustpilot), and brand mentions in quality sources. Our Glossary has full definitions of GEO, AEO, and related terms.

Why do different AI platforms give different scores?

Each model has different training data, ranking logic, and citation preferences. That's why we check all four—gives you the complete picture.