ChatGPT

KLARNA.COM WINS

affirm.com5/10

klarna.com6/10

“🎯 Photo finish on ChatGPT. klarna.com wins, but affirm.com isn't going quietly.”

Gemini

DRAW

affirm.com7/10

klarna.com7/10

“🤑 What a thrilling tie! Both are champions at helping you afford things you probably shouldn't be buying right now.”

Claude

KLARNA.COM WINS

affirm.com6/10

klarna.com7/10

“🎭 Affirm tried to make buy-now-pay-later sound sophisticated, but Klarna showed up with better branding and actually convinced Europeans they were fancy enough to split a latte into installments.”

Perplexity

AFFIRM.COM WINS

affirm.com5/10

klarna.com4/10

“🎯 Photo finish on Perplexity. affirm.com wins, but klarna.com isn't going quietly.”

Ghost Report Card

Why affirm.com is getting ghosted

klarna.com 6057 affirm.com

Key Findings

Missing llms.txt

klarna.com has a llms.txt file telling AI how to represent them. affirm.com doesn't — AI is guessing.

Low Web Presence

affirm.com has very low web presence (17/100). AI may not have enough data to form opinions.

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Monthly Visibility Trend

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affirm.com is fading from AI.

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Scores estimated from search signals, domain authority & AI training data coverage.