ChatGPT

AMAZON.COM WINS

amazon.com9/10

walmart.com7/10

“🔥 Amazon dominates this matchup with scale and cultural reach; Walmart is there, but it’s still trying to find the cart.”

Gemini

AMAZON.COM WINS

amazon.com9/10

walmart.com4/10

“📦 Amazon shipped Walmart to the bargain bin of online shopping history without even breaking a sweat.”

Claude

AMAZON.COM WINS

amazon.com8/10

walmart.com5/10

“🔥 Amazon convinced the world that waiting for packages is better than instant gratification, while Walmart's website still feels like shopping in a fluorescent-lit fever dream from 2003.”

Perplexity

AMAZON.COM WINS

amazon.com8/10

walmart.com2/10

“🔥 amazon.com is living rent-free in Perplexity's neural network. walmart.com is invisible.”

Ghost Report Card

Why walmart.com is getting ghosted

amazon.com 8545 walmart.com

amazon.com

Organic Traffic2,404,541,055.094

Backlinks3,831,490

walmart.com

Organic Traffic431,289,083.919

Backlinks291,010

Key Findings

Domain Authority Gap

amazon.com has 151 more authority points than walmart.com. AI models heavily favor established domains.

Traffic Gap

amazon.com gets 6x more organic traffic. More content in training data = more AI mentions.

Backlink Gap

amazon.com has 13x more backlinks. Each link is a citation AI models learn from.

Unlock with Loamly

AI Platform Mentions

See which AI platforms mention your brand and how often

Competitor Citation Gap

Discover which sources competitors get cited from that you don't

Content Recommendations

AI-generated content actions to boost your visibility score

Monthly Visibility Trend

Track how your Ghost Score changes over time across all platforms

Get the Full AI Visibility Audit

50 prompts. 4 platforms. Verbatim AI responses + 90-day action plan. From $299.

Track walmart.com

Get monthly Ghost Score updates for walmart.com — free, no account needed.

walmart.com is getting ghosted.

want more?

See your full AI visibility score across ChatGPT, Claude, Gemini and Perplexity. Free, instant, no signup.

Check YOUR AI visibility (free)

Scores estimated from search signals, domain authority & AI training data coverage.