ChatGPT

ASOS.COM WINS

asos.com8/10

boohoo.com6/10

“🔥 ASOS glides in with polish, breadth, and a stronger reputation; Boohoo brings the price-tag sprint but leaves drama at the checkout.”

Gemini

ASOS.COM WINS

asos.com6/10

boohoo.com2/10

“🤦‍♀️ ASOS wins, but only because the bar was set so low it was practically subterranean, thanks to Boohoo.”

Claude

ASOS.COM WINS

asos.com7/10

boohoo.com5/10

“🎭 ASOS wins this battle of fast-fashion mediocrity by being slightly less of a speed-run through questionable labor practices and trend regurgitation.”

Perplexity

ASOS.COM WINS

asos.com6/10

boohoo.com3/10

“🏆 Perplexity can't stop talking about asos.com. boohoo.com who?”

Ghost Report Card

Why boohoo.com is getting ghosted

asos.com 6840 boohoo.com

asos.com

Organic Traffic9,286,383.937

Backlinks86,221

boohoo.com

Organic Traffic2,555,718.016

Backlinks24,012

Key Findings

Traffic Gap

asos.com gets 4x more organic traffic. More content in training data = more AI mentions.

Backlink Gap

asos.com has 4x more backlinks. Each link is a citation AI models learn from.

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AI Platform Mentions

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Competitor Citation Gap

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Content Recommendations

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Monthly Visibility Trend

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Scores estimated from search signals, domain authority & AI training data coverage.