ChatGPT

ATHLETA.COM WINS

athleta.com8/10

lululemon.com4/10

“"I'd say both have unique strengths, but—" 💪 athleta.com dominates ChatGPT. lululemon.com? Never heard of it.”

Gemini

LULULEMON.COM WINS

athleta.com7/10

lululemon.com8/10

“🤝 Both brands are staples on Gemini. Respect.”

Claude

LULULEMON.COM WINS

athleta.com6/10

lululemon.com9/10

“🍋 Athleta showed up to the athleisure party with solid intentions and decent execution, but Lululemon arrived in a cult leader's personal helicopter and convinced everyone to pay $128 for leggings—and honestly, we all let them.”

Perplexity

ATHLETA.COM WINS

athleta.com4/10

lululemon.com3/10

“😤 athleta.com takes Perplexity by a hair. lululemon.com is right there.”

Ghost Report Card

Why lululemon.com is getting ghosted

athleta.com 6360 lululemon.com

Key Findings

Missing llms.txt

athleta.com has a llms.txt file telling AI how to represent them. lululemon.com doesn't — AI is guessing.

Low Web Presence

lululemon.com has very low web presence (20/100). AI may not have enough data to form opinions.

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Monthly Visibility Trend

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Both are hanging on — barely.

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