ChatGPT

PURPLE.COM WINS

casper.com3/10

purple.com4/10

“🎯 Photo finish on ChatGPT. purple.com wins, but casper.com isn't going quietly.”

Gemini

CASPER.COM WINS

casper.com3/10

purple.com2/10

“🫥 Two ghosts walk into Gemini... and nobody notices.”

Claude

PURPLE.COM WINS

casper.com7/10

purple.com8/10

“🛏️ Casper walked so Purple could run—literally, since Purple's actually innovating while Casper's still coasting on being the Netflix of mattresses.”

Perplexity

CASPER.COM WINS

casper.com7/10

purple.com6/10

“"According to 14 sources—" 😤 casper.com takes Perplexity by a hair. purple.com is right there.”

Ghost Report Card

Why purple.com is getting ghosted

casper.com 5050 purple.com

Key Findings

Low Web Presence

purple.com has very low web presence (28/100). AI may not have enough data to form opinions.

Already Optimizing

purple.com already has llms.txt — they're optimizing for AI visibility.

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AI Platform Mentions

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Competitor Citation Gap

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Content Recommendations

AI-generated content actions to boost your visibility score

Monthly Visibility Trend

Track how your Ghost Score changes over time across all platforms

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Both are hanging on — barely.

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Scores estimated from search signals, domain authority & AI training data coverage.