ghostedby.aighostedby.aiby Loamly
Player 1
etsy.com
Ghost Score
0/100
HANGING ON
POWER LEVEL60/100
110.8M VISITORS990K ALLIES
VS
Player 2
amazon.com
Ghost Score
0/100
AI OBSESSED
POWER LEVEL58/100
2404.5M VISITORS3.8M ALLIES
ChatGPT
AMAZON.COM WINS
etsy.com7/10
amazon.com9/10
“🔥 Amazon dominates the spectacle with scale and speed, while Etsy plays the quaint indie card—cute, but not the main act in this show.”
Gemini
AMAZON.COM WINS
etsy.com6/10
amazon.com9/10
“🛍️ While Amazon built an inescapable empire, Etsy is still trying to decide if that 'handmade' item was just drop-shipped from a different continent.”
Claude
AMAZON.COM WINS
etsy.com7/10
amazon.com9/10
“🎭 Etsy is the artisanal farmer's market where you pay $45 for a handmade candle that smells like someone's craft room, while Amazon is the ruthless megastore that will deliver that same candle in 2 hours for $8 — and honestly, Jeff Bezos already won this fight sometime around 2010.”
Perplexity
AMAZON.COM WINS
etsy.com4/10
amazon.com6/10
“😤 amazon.com takes Perplexity by a hair. etsy.com is right there.”
Ghost Report Card
Why etsy.com is getting ghosted
amazon.com 8360 etsy.com
amazon.com
Organic Traffic2,404,541,055.094
Backlinks3,831,490
etsy.com
Organic Traffic110,803,696.242
Backlinks989,596
Key Findings
Traffic Gap
amazon.com gets 22x more organic traffic. More content in training data = more AI mentions.
Backlink Gap
amazon.com has 4x more backlinks. Each link is a citation AI models learn from.
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