ChatGPT

EXPEDIA.COM WINS

expedia.com4/10

kayak.com2/10

“🎯 Photo finish on ChatGPT. expedia.com wins, but kayak.com isn't going quietly.”

Gemini

EXPEDIA.COM WINS

expedia.com7/10

kayak.com3/10

“🏆 expedia.com owns Gemini. kayak.com doesn't exist here.”

Claude

EXPEDIA.COM WINS

expedia.com7/10

kayak.com6/10

“🎭 Expedia wins by convincing millions they're travel moguls when really they're just clicking the same five hotel chains over and over, while Kayak watches from the sidelines like that friend who knows a better route but nobody asks.”

Perplexity

EXPEDIA.COM WINS

expedia.com5/10

kayak.com3/10

“😤 expedia.com takes Perplexity by a hair. kayak.com is right there.”

Ghost Report Card

Why kayak.com is getting ghosted

expedia.com 5735 kayak.com

Key Findings

Already Optimizing

kayak.com already has llms.txt — they're optimizing for AI visibility.

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AI Platform Mentions

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Competitor Citation Gap

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Content Recommendations

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Monthly Visibility Trend

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kayak.com is getting ghosted.

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