ChatGPT

SEPHORA.COM WINS

glossier.com4/10

sephora.com6/10

“"Great question! Let me think about this carefully—" 🎯 Photo finish on ChatGPT. sephora.com wins, but glossier.com isn't going quietly.”

Gemini

GLOSSIER.COM WINS

glossier.com7/10

sephora.com6/10

“🎯 Photo finish on Gemini. glossier.com wins, but sephora.com isn't going quietly.”

Claude

SEPHORA.COM WINS

glossier.com7/10

sephora.com9/10

“🎭 Glossier showed up with aesthetic Instagram energy and dewy skin propaganda, but Sephora walked in with actual product variety, loyalty programs, and the kind of cultural omnipresence that makes it impossible to ignore—basically the difference between a cool indie band and a stadium rock tour.”

Perplexity

SEPHORA.COM WINS

glossier.com3/10

sephora.com8/10

“🏆 Perplexity can't stop talking about sephora.com. glossier.com who?”

Ghost Report Card

Why glossier.com is getting ghosted

sephora.com 7353 glossier.com

Key Findings

Low Web Presence

glossier.com has very low web presence (28/100). AI may not have enough data to form opinions.

Already Optimizing

glossier.com already has llms.txt — they're optimizing for AI visibility.

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AI Platform Mentions

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Competitor Citation Gap

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Content Recommendations

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Monthly Visibility Trend

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glossier.com is fading from AI.

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Scores estimated from search signals, domain authority & AI training data coverage.