ChatGPT

RIPPLING.COM WINS

gusto.com3/10

rippling.com7/10

“"I'd say both have unique strengths, but—" 🏆 rippling.com owns ChatGPT. gusto.com doesn't exist here.”

Gemini

RIPPLING.COM WINS

gusto.com3/10

rippling.com7/10

“"Real talk—" 🏆 Gemini can't stop talking about rippling.com. gusto.com who?”

Claude

RIPPLING.COM WINS

gusto.com6/10

rippling.com8/10

“🔥 Gusto showed up to the payroll party with a solid mixtape, but Rippling walked in as the all-in-one life of the party—leaving poor Gusto relegated to doing one job really well while everyone else gets the keys to the kingdom.”

Perplexity

RIPPLING.COM WINS

gusto.com5/10

rippling.com8/10

“💪 rippling.com dominates Perplexity. gusto.com? Never heard of it.”

Ghost Report Card

Why gusto.com is getting ghosted

rippling.com 7543 gusto.com

Key Findings

Missing llms.txt

rippling.com has a llms.txt file telling AI how to represent them. gusto.com doesn't — AI is guessing.

Low Web Presence

gusto.com has very low web presence (20/100). AI may not have enough data to form opinions.

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Monthly Visibility Trend

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gusto.com is getting ghosted.

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Scores estimated from search signals, domain authority & AI training data coverage.