ChatGPT

GYMSHARK.COM WINS

lululemon.com4/10

gymshark.com6/10

“"There's a lot of nuance here, however—" 😤 gymshark.com takes ChatGPT by a hair. lululemon.com is right there.”

Gemini

LULULEMON.COM WINS

lululemon.com5/10

gymshark.com3/10

“"Real talk—" ⚔️ Razor thin. lululemon.com barely edges it on Gemini.”

Claude

LULULEMON.COM WINS

lululemon.com7/10

gymshark.com6/10

“🧘 Lululemon wins by convincing people that $128 leggings are a personality trait, while Gymshark is still waiting for their moment to stop being the 'gym bro's brand that nobody's heard of.'”

Perplexity

LULULEMON.COM WINS

lululemon.com8/10

gymshark.com3/10

“🏆 lululemon.com owns Perplexity. gymshark.com doesn't exist here.”

Ghost Report Card

Why gymshark.com is getting ghosted

lululemon.com 6045 gymshark.com

Key Findings

Already Optimizing

gymshark.com already has llms.txt — they're optimizing for AI visibility.

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AI Platform Mentions

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Competitor Citation Gap

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Content Recommendations

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Monthly Visibility Trend

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gymshark.com is fading from AI.

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