ghostedby.aighostedby.aiby Loamly
Player 1
nike.com
Ghost Score
0/100
HANGING ON
VS
Player 2
puma.com
Ghost Score
0/100
FADING AWAY
POWER LEVEL28/100
AI-READY
ChatGPT
NIKE.COM WINS
nike.com4/10
puma.com2/10
“⚔️ Razor thin. nike.com barely edges it on ChatGPT.”
Gemini
DRAW
nike.com5/10
puma.com5/10
“🏆 nike.com owns Gemini. puma.com doesn't exist here.”
Claude
NIKE.COM WINS
nike.com8/10
puma.com6/10
“🏃 Nike's website is basically the Beyoncé of sportswear e-commerce, while Puma's sitting in the audience wondering why nobody remembers they exist outside of a handful of soccer fans and people who accidentally click the wrong link.”
Perplexity
NIKE.COM WINS
nike.com7/10
puma.com4/10
“💪 nike.com dominates Perplexity. puma.com? Never heard of it.”
Ghost Report Card
Why puma.com is getting ghosted
nike.com 6043 puma.com
Key Findings
Low Web Presence
puma.com has very low web presence (28/100). AI may not have enough data to form opinions.
Already Optimizing
puma.com already has llms.txt — they're optimizing for AI visibility.
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AI Platform Mentions
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Competitor Citation Gap
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Content Recommendations
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Monthly Visibility Trend
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puma.com is fading from AI.

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