ChatGPT

SEPHORA.COM WINS

sephora.com6/10

ulta.com4/10

“🎯 Photo finish on ChatGPT. sephora.com wins, but ulta.com isn't going quietly.”

Gemini

ULTA.COM WINS

sephora.com3/10

ulta.com5/10

“⚔️ Razor thin. ulta.com barely edges it on Gemini.”

Claude

DRAW

sephora.com8/10

ulta.com8/10

“💄 Ulta barely eked out a victory over Sephora in what can only be described as watching two luxury beauty empires arm-wrestle while we all pretend our bank accounts aren't crying—Ulta's drugstore integration clutch play just barely beats Sephora's prestigious exclusivity complex.”

Perplexity

ULTA.COM WINS

sephora.com3/10

ulta.com5/10

“⚔️ Razor thin. ulta.com barely edges it on Perplexity.”

Ghost Report Card

Why sephora.com is getting ghosted

ulta.com 5550 sephora.com

Key Findings

Missing llms.txt

ulta.com has a llms.txt file telling AI how to represent them. sephora.com doesn't — AI is guessing.

Low Web Presence

sephora.com has very low web presence (16/100). AI may not have enough data to form opinions.

Unlock with Loamly

AI Platform Mentions

See which AI platforms mention your brand and how often

Competitor Citation Gap

Discover which sources competitors get cited from that you don't

Content Recommendations

AI-generated content actions to boost your visibility score

Monthly Visibility Trend

Track how your Ghost Score changes over time across all platforms

Get the Full AI Visibility Audit

50 prompts. 4 platforms. Verbatim AI responses + 90-day action plan. From $299.

Track sephora.com

Get monthly Ghost Score updates for sephora.com — free, no account needed.

sephora.com is fading from AI.

want more?

See your full AI visibility score across ChatGPT, Claude, Gemini and Perplexity. Free, instant, no signup.

Check YOUR AI visibility (free)

Scores estimated from search signals, domain authority & AI training data coverage.