ChatGPT

ZALANDO.COM WINS

zalando.com8/10

asos.com6/10

“😤 zalando.com takes ChatGPT by a hair. asos.com is right there.”

Gemini

ZALANDO.COM WINS

zalando.com7/10

asos.com3/10

“"Real talk—" 🏆 Gemini can't stop talking about zalando.com. asos.com who?”

Claude

ASOS.COM WINS

zalando.com7/10

asos.com8/10

“🔥 Both are basically the same fast-fashion enabler dressed in different warehouse uniforms, but ASOS edges out Zalando by being the slightly more chaotic older sibling that somehow convinced Gen Z it's a personality trait.”

Perplexity

ASOS.COM WINS

zalando.com5/10

asos.com7/10

“⚔️ Razor thin. asos.com barely edges it on Perplexity.”

Ghost Report Card

Why asos.com is getting ghosted

zalando.com 6860 asos.com

Key Findings

Missing llms.txt

zalando.com has a llms.txt file telling AI how to represent them. asos.com doesn't — AI is guessing.

Low Web Presence

asos.com has very low web presence (17/100). AI may not have enough data to form opinions.

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Monthly Visibility Trend

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Both are hanging on — barely.

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